WEEN Online Blog

Top 5 Things To Know About Being A Producer (Part 1)

Posted on: November 17, 2008


I am producing a music video for a song called “It’s All About You,” written by Tom Bernath and Alexander Sack. The incredible Alexander and Leota Penney perform it. You probably haven’t heard of these artists YET, but if this video and the surrounding promotion go as planned you will soon. On this project I have learned a lot about producing a film. For all of you who are considering getting involved in the movie or music video business, there are a lot of things to know. 

5. Always hype the money people: At first I told our financier that I wanted the money, and he said No Problem! Well, there actually was a problem. Out of nowhere he decided he had no interest in financing the project anymore. Since I don’t give up, the director and I kept reworking the script and making improvements. On a whim I called the financier and told him that I loved the project and was going to do the video either way. To my surprise he called me back 5 minutes later and said he would fund half of it. I continued to hype him up over the next week, and eventually got all the money I needed. 

4. Hiring actresses is hard: We auditioned a few actresses, and although the choice was obvious the nice side of me wanted to hire them all. How could I disappoint all these sweet, young girls? Casting requires a strong resolve and a cold heart! 

3. Work with what you have: The song talks about driving a Mercedes and eating in fancy restaurants. We couldn’t afford those things, so we designed our story around things we already had. We have access to a gorgeous theater and my house has a picturesque backyard, so those became sets. You may not even know you have so many resources until you have to get creative! 

2. Find a director that you can work with: Some directors, no matter how talented, are impossible to collaborate with. Luckily, my college friend David Chiu is an incredible director and a really cool guy. Our collaboration as producer/director has been artistically satisfying and fun. I can guarantee it’s not always like that. 

1. Keep in touch with all your contacts: Everybody is working for FREE. Make sure you stay on good terms with all the industry people you meet, because you never know when you’ll need to call in a favor.  

The video shoots this weekend – look for part 2 next week.

Sonja Mereu


1 Response to "Top 5 Things To Know About Being A Producer (Part 1)"

I wrote the song too 😦 I sure hope I’m credited….

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